In 2014, the Models Women List recognized Liu as the third in the Top 50 supermodels of the world, and Forbes 2013 magazine unprecedentedly introduced the Asian Model to the list of the world’s most highly paid models.
What is the secret of such tremendous success of Asian Model?
September, 2009. Liu breaks stereotypes. “All Victoria’s Secret models should have a big bust!” – the Chinese woman was amazed when she was chosen to take part in the legendary show. The main casting director of the show, John Feifa has absolutely opposite opinion on this matter: “Liu – an exceptional model. For the Victoria’s Secret underwear show, it’s not enough to be just beautiful and have a great body. It is important to have incredible energy to represent the design models in the show”.
For asian model Liu Wen, participation in the Victoria’s Secret show was one of the steps to great success. The show that takes place in New York is the largest event of its kind: “More than eighty countries watch it on television, which is more than thirty million viewers!” – clarifies Feifa. “We try to be exclusive, but it’s more important to find the” right model “. And this is our secret. ” Such a model turned out to be Liu! Earlier for the Asian, it was unthinkable to participate in such a show, but the exceptional Chinese Liu Wen pleases the viewers of the Victoria’s Secret show for the fourth consecutive year!
At the right time in the right place
“Recently, China has become not just an emerging market, but also a market with millions of consumers”, reflects the “discoverer” Liu Carl Joseph, who has now become the chief editor of the Numero Chinese fashion magazine. “Therefore, it makes sense to promote as many Chinese models on the world market as possible, so that Chinese consumers have someone to identify with.”
Chris Gay, director of fashion agency in New York, adds about the unusual beauty of a Chinese woman: “Fashion usually shows not the norm, but something exceptional, and this is about Liu”. What else is unusual about her? “Light character and openness”.