Gucci became the best-selling brand on the planet

Gucci – Italian fashion house, a manufacturer of clothing, perfumes, accessories and textiles. Belongs to the French Kering conglomerate.
The fashion house was founded by Guccio in Florence in 1904. In his youth Guccio lived for some time in London, where he worked as a waiter at the Savoy Hotel. The leather bags and suitcases of the lodgers made such an impression on him that when he returned to Florence, he decided to take up schnorific skill and opened a workshop that was engaged in the manufacture of saddles, riding boots and suitcases. In 1938, Guccio opened its own brand store in Rome. 1947 is the year of birth of a bag with bamboo handles, in the 1950s a cloth with a pattern of interwoven ribbons and suede moccasins with metal buckles appeared, which became the company’s “proprietary” products.

News from Gucci

The Italian brand Gucci for April-June 2017 earned 39% more than in the same period in 2016.

The popular fashion edition of Business of Fashion and the Lyst online platform ranked the best-selling fashion brands for the second quarter of 2017.

The first place in this list was taken by Gucci. In April-June, the Italian fashion house earned 1.48 billion euros, which is 39% more than in the same period in 2016.

According to experts, the success of Gucci is due to the fact that the brand skillfully communicates with the millenials and the generation of Z – for example, it actively uses digital channels, produces campuses in the form of memes and fiction films.

Further in the ranking are Yeezy by Kanye West, Balenciaga, Vetements, Givenchy, Valentino, Y-3, Prada, Nike and Fendi.

Best selling item

The most sold item was the Gucci GG Blooms sandals with a floral print. In second place – Saint Laurent boats on the studs in the form of the logo YSL. The third is the Gucci belt with the GG logo.

Gucci

Also on the list were the Chloé Nile bag, Givenchy sandals, Comme des Garçons sneakers, Gucci dress with a bow on the collar, Gucci Ace sneakers with embroidery, Common Projects sneakers and Diane von Furstenberg Serafina dress.

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