O&M launched with their CLEAN.liquids and retail range in 2022 and January 2023 sees the highly anticipated launch of CØR.color. A innovative vegan formula is clean from Ammonia, PPD and Resorcinol.
Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the introduction of a progressive new colour technology–Molecular Blend Technology (MBT).
This revolutionary colouring system pre-links base and reflect colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the risk of scalp irritation.
Jose Bryce-Smith, founder of O&M says “I’ve always believed there should be a healthier choice when it comes to haircare. Health and wellbeing has always been incredibly important to me and I founded O&M in 2007 because I saw firsthand how harsh salon chemicals were harming hairdressers and their clients. We were the first professional haircare brand to champion safe hair colouring technology before “clean” was a thing and I’m proud that O&M has pioneered the new normal in high performing salon hair colour. Our clean code extends to our haircare and styling products. We strip products from known toxic chemicals including: Phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T and triclosan. By taking these chemicals out, O&M offers long term benefits to your hair health. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.
O&M was born in Sydney Australia, and over the last two decades we’ve expanded our clean colour brand to salons around the globe. I am super excited that after the successful launch of our Ammonia, PPD and Resorcinol free CLEAN.liquid high gloss colour range in the UK in May 2022, our full professional colour and retail portfolio will now be available throughout my native homeland. O&M was developed for hairdressers by hairdressers, and we are incredibly excited to expand our salon partner network throughout the UK.”
BEHIND THE SCENES
+ Hair colour pigments come in two forms: base and reflect
+ MBT pre-links these pigments in the laboratory, taking into consideration the specific molecular weight of each pigment
+ Once all base and reflect pigments are paired, no unlinked pigments remain which could cause scalp irritation
+ This linking process also guarantees that all pigments are fully developed and oxidised during the colour process
+ The result is greater grey coverage (up to a level 9) without the need for Ammonia
To find out more or become and O&M CØR.color salon, contact Salon Business Solutions on 0330 3206000 or visit their website at https://sbs-hair.com/